In August 2006, Fairfax Business Media acquired the licence to publish Computerworld New Zealand as well as a number of other IT publications in NZ. Computerworld’s most appealing feature was the fact it was a highly respected masthead that had a very proud and established history which can in many ways be traced back to the dawn of the IT industry in this country.
Publishing 100 issues is a big enough achievement in today’s publishing circles, so any title which has published 1,000 editions and managed to develop and innovate in such a dynamic, competitive and rapidly evolving industry has to be respected.
In many ways, Computerworld NZ was a perfect publication to add to the FBM stable. Fairfax Business Media is a company whose success has been built on the foundation of strong, high value and independent content aimed at high-end business professionals across various sectors. It is no coincidence that these exact features have contributed to Computerworld’s ongoing success and longevity in this market. Computerworld is the exclusive weekly newspaper for the entire ICT community in New Zealand and for the last 21 years has lived up to its tag of being the industry’s independent voice.
Throughout 2005 and 2006 David Kirk articulated a vision for John Fairfax Holdings, a vision that encompassed defending and growing its newspapers, building a strong online business and being a great digital media company. The opportunity, for me, to return to New Zealand as country manager for FBM, the unparalleled leader in business publishing, was irresistible. It’s curious to think that at the time of Computerworld’s first issue, I was beginning my own career in publishing, a career that has been mainly focused on prestige publications.Though our four titles here are a small section of the Fairfax business, we fit neatly into David Kirk’s vision, and here in New Zealand we have the opportunity to develop projects that can affect growth in Australasia. It is a very exciting time to be back here working on newspapers and magazines that reflect and report on the information and communications technology sector as it gradually encompasses our lives.
The true test of any publication is the loyalty of its readers and advertisers and Computerworld is in the privileged position of having developed and maintained a very loyal audience of supporters. This extends from new entrants in the industry to those who have grown up with the publication as their careers developed within the industry. Either way, we like to think the publication has played a very important role in driving change, provoking debate and educating the broader IT community.
Just as the industry has evolved over the years, so too has the brand and these days Computerworld is an integrated brand which connects with its audience through a variety of programmes via print, online, events and research.
Most importantly, we view Computerworld as a brand that has tremendous longevity and with the editorial integrity, publishing expertise and vision of FBM, I have no doubt Computerworld will be serving the ICT community across various platforms and via multiple channels for many more years to come.