Google's AdSense is offering web publishers who participate in the programme the ability to start displaying ad-supported video clips from Google's YouTube on their sites.
Google sees the new programme as a win for all involved.
The programme allows advertisers to distribute their video-based ads across the AdSense network, not just on YouTube, Google said in a statement. YouTube content partners can earn extra revenue from their clips. And Google will also earn money from ads attached to the video clips, which will be delivered "within a customised embedded player that's ad supported," Google said.
The ads appear as banner ads at the top of the video clip or as links on the bottom once the user clicks on the video, according to Google. Advertisers will be charged on a cost-per-click or cost-per-impression basis.
Google is working with a select group of YouTube providers that have signed consent forms, including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements and Ford Models to supply the video content.
The ads are available now in the US for English-language websites.