Morgan leads $2.5M funding boost for Auckland social gaming firm

Trade Me founder takes stake in SmallWorlds; others also invest

Trade Me founder Sam Morgan has put in the lion’s share of a $2.5 million investment round in Auckland-based social gaming provider SmallWorlds.

Several other investors also contributed to the round, but a SmallWorlds spokesperson declined to name them, and reiterated that Morgan provided most of the cash.

Morgan has taken a shareholding in SmallWorlds, but the spokesperson declined to reveal the size of the stake. Morgan was also recently appointed to the SmallWorlds board, along with Jade Software CEO Craig Richardson and US technology investor Payman Pouladdej.

According to a statement from SmallWorlds, Morgan’s investment will be used to fund an expansion into non-English speaking markets and to enhance integration between gaming platforms and social media sites.

Computerworld profiled SmallWorlds in a recent feature on Auckland’s IT scene.

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