Adobe targets direct relationships in NZ

Adobe has signed an agreement to acquire Virtual Ubiquity and its online word processor, Buzzword, which enables collaboration on documents

Adobe’s recent opening of a New Zealand office is part of its expansion plans for the Asia Pacific region, says newly appointed sales director Chris Gray.

With more than 90 products in its portfolio, the vendor is looking to establish direct relationships with strategic accounts, such as government, finance and telcos.

“Sales will continue to be through existing channels,” Gray says.

Those channels are Express Data and Ingram Micro, and through enterprise partners Solnet Solutions and Datacom.

Adobe has been best known for Acrobat (not Adobe Reader) and Flash, ubiquitous technologies that, according to Mark Blair, technical director Pacific, reach 96% of desktops. For most people, these products at a basic level have been freeware.

Now, the company is making a strong play in the commercial space. Online services and collaborative tools appear to be the name of the game.

Adobe has signed an agreement to acquire Virtual Ubiquity and its online word processor, Buzzword, which enables collaboration on documents. The company also plans to unveil a file-sharing service code-named “Share”, intended to make it easier to publish and share documents online.

Buzzword is based on Adobe’s Flex and Flash Player software. It offers improvements in document quality and typography and support for integrated graphics regardless of the browser or device.

The word processor also works with Adobe’s AIR (Adobe Integrated Runtime) technology, which offers a hybrid online/offline experience and accommodates hosted or local documents.

Flex is a cross-platform open source framework for creating rich internet applications.

“It speeds up the application and reduces development time,” Blair says. “Typically, it’s six times faster than XML at retrieving and displaying data.

“It closes gaps to the back-end system and allows users to communicate with the back-end.”

Adobe has also announced that it is preparing two hosted services, to allow developers to add real-time collaboration capabilities, including voice over IP, to rich internet applications.

Pacifica is a service that will allow developers to integrate voice, messaging and user presence information into applications built using Adobe Flex, Adobe Integrated Runtime (AIR) or Flash technologies

CoCoMo will be the next-generation framework for the Adobe Connect web conferencing service.

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