Global digital mapping company Navteq is entering the New Zealand market through a multi-year deal with Wellington company Critchlow.
Chicago-based Navteq, which is the subject of a US$8.1 billion (NZ$10.7 billion) takeover bid from Nokia, is listed on the New York Stock Exchange.
Critchlow, which represents GSI vendor MapInfo, specialises in location-related data, services and solutions.
CEO Kirsty Coombe says the deal allows Critchlow to use the international exposure it has gained from expanding its business overseas to grow its business in the core domestic market.
“Navteq operates in 70 countries and relies hugely on the integrity of the data in those cases when they have chosen to source. They have shown confidence in us to deliver the vast amount of information required from details of New Zealand’s road network through to general landmarks and points of public interest.”
The contract is understood to be for five years.
Nokia’s bid for Navteq is seen as a defensive move to prevent another company buying it. Microsoft, Yahoo and Google were seen as potential suitors.