No downsizing for local CA office

Asian strategy of reducing headcount not to be followed here, company says

CA is not extending to New Zealand and Australia a policy enacted at some of its Asian branches of shedding staff and transacting more sales through business partners.

CA Asia Pacific-Japan spokesman Raj Seth says reports on some news sites that CA is closing certain Asian offices are incorrect, but the company is downsizing some of its branches in the region.

“We are not ceasing operations and will maintain a CA presence across Asia-Pacific,” Seth says.

“Our activity in certain markets will now follow CA Asia-Pacific’s new channel partner strategy, by which carefully-chosen local industry leaders will become our primary sales interface.

“While some — but not all — offices in Asia may undergo a reduction in headcount, CA will maintain a presence in order to work closely with our partners.”

Seth says the moves are part of “a carefully designed strategy that have been implemented in parts of CA’s Asia-Pacific region since 2005.”

New Zealand isn’t part of the office dowsizings in Asia, he says, and nor does it appear that Australia is.

A CA Australia spokeswoman told The Australian that the downsizing model “would not be mirrored in Australia”.

According to the newspaper, CA downsized its Philippines and Indonesia offices last month and significantly reduced headcount at its Malaysia office this month.

While New Zealand and Australia aren’t part of the round of office downsizings in Asia, there has been an increasing emphasis in recent years in Australasia on doing more business through channel partners.

Last year, on a visit to New Zealand, CA CEO John Swainson said the local situation — where a larger proportion of sales are done through business partners than in most other CA branches worldwide — was “a model for what needs to happen in the rest of the world”.

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