SAP CRM goes Web 2.0

Upgrade announced

SAP has unveiled upgrades to its SAP CRM 2007 software that add support for Web 2.0 applications.

The upgraded software will improve interaction between end-users and partners, say SAP officials.

The Web 2.0 support can help users to quickly understand end-users' tendencies and enable application infrastructure products to support changing business processes, multiple user-interfaces and configuration needs is crucial, industry observers say.

The updated software also adds the SAP Real-Time Offer Management module, which can be used to calculate customer data and specific session information, the company said. A new SAP Business Communications Management feature provides a an IP-based "contact call centre" setting to route, queue and manage communications between internal, external and outsourced sources, SAP says.

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Tags technologySAPWeb 2.0crm 2007

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