Vinsight Software, which develops software for the wine industry, has found its strongest growing export market in Canada, not normally associated with the production of wines.
“They are making quite a lot of white wines,” says account manager Justin Hart. “We have now got eight customers.”
Vinsight is the brainchild of Simon Lampen, who was a winemaker for 10 years, working for such well-known local producers as Dry River and Delegats. He also has a degree in computer programming and began developing software for the industry while working at Delegats, which decided to buy it for the company’s business.
He formed the company in 1999.
Vinsight’s winery management software package is designed for small to mid-sized companies. It delivers management information, winemaking and quality assurance information and aims to aid in regulatory compliance with record keeping.
The software allows users to track maturity data on many vineyards and blocks within vineyards. It then follows the fruit off those blocks into the winery, allowing the business to identify which blocks end up in which finished wines. A vineyard software package, VinGrow, provides crop prediction, meteorological data, soil analysis and recording of vineyard operations.
Hart says the software is sold on a subscription basis, costing around $2000 annually for the standard version, and $4000 annually for a larger version hosted on an SQL database. Access databases are provided for standard users.
“We’re about to launch a web-based version, which will cost around $60 per licence per user,” he says.
Hart, who handles technical support, says support is provided remotely.
Vinsight dominates the market space here, with 50 wineries using it. In addition to the Canadian export sales, four wineries are using the software in Australia and one in the UK.