2degrees has made its first foray into the business market with plans priced from $39 per user per month, but the deals are only available where the telco has its own infrastructure.
Chief sales officer Mark Cleary outlined the main points of the new plans – which are pitched predominantly at small business owners - to “key influencers” today. A national advertising campaign will begin with television commercials starting at 6pm tonight.
There are five price points, with the lowest being a $39 per user per month (120 minutes, 2500 texts and 100MB of data) and the highest plan at $149 offering national standard calling, 2500 texts and 500MB data.
At first glance the data offering is light, although there is a deal for a bonus 1GB of data on plans $59 and above, if customers sign up by September 4. The plans are all pay monthly (post paid) and include the 2degrees carry-over feature (minutes not used in one month can be carried over to the next). Customers looking for subsidies on handsets can choose to sign up to contracts.
A business can mix and match plans, so that employees on the same account can be on different plans. For an additional $10 a month a user can nominate a frequently-used number and this can include a landline, so that all employees on the account can dial these numbers at no extra cost.
Cleary says creating community calling circles is the way to appeal to the business market. “In order to get an entry into this market we needed to come up with a compelling value proposition. It is not just all about price though. When we have spoken to customers, service and network quality is also really important.”
To support the new business offering, the company has employed 70 business sales consultants, and opened a freephone line for business enquiries.
But the business plans are only available to those who sign up in cities where the company has a retail presence and has built its own infrastructure. That is Auckland, Christchurch, Wellington, Queenstown, Hamilton, and Tauranga (a store and dealerships to open next week). Although it is possible for a business located outside that centre to sign up, the account holder would have to travel to one of the cities mentioned above to open the account.
In areas where the company hasn't built infrastructure, 2degrees customers roam on the Vodafone network.
2degrees has signed up a number of businesses – including one in the printing industry with several hundred users – in a trial phase. But how many businesses, and what their monthly Average Revenue Per User is, 2degrees is not disclosing.