SMX expects revenue to triple from Indian deal

SMX and CMC will target 500,000 users over the next three years

Spam filtering technology vendor SMX is aiming to triple its revenue over the next three years, after inking a deal last week with a major Indian IT services company.

SMX signed Indian firm CMC, a subsidiary of the huge Tata Group conglomerate, as a reseller for its anti-spam and anti-virus technology, and the pair will target 500,000 users over the next three years. That is a ten-fold increase in SMX’s current customer base.

SMX’s managing director and co-founder, Jesse Ball, says this is the company’s first major export deal. Ball says the contract will give Auckland-based SMX a much greater geographical footprint.

CMC now has exclusive reseller rights in India and non-exclusive rights in Africa. SMX will receive a percentage of the monthly per-user fee charged to customers.

“We can go to market in many more geographies than we could direct,” he says.

Ball says the deal will open opportunities that SMX would not otherwise have been party to, and provide scale without incurring extra costs.

CMC will deliver SMX’s technologies both under its own name, for its existing clients, and co-branded for new clients.

CMC managing director Ramanathan Ramanan said in a statement that SMX had impressed and was viewed as unique in its ability to clean email to a 99.97% level of accuracy.

“Also unique is the ability of SMX to handle multiple customers from a single location, with easy scalability,” Ramanan said.

“We are very impressed with the product. Spam in India is a particular problem, running at more than 90% of all emails, compared to a world average of around 70%. This wastes an enormous amount of time and uses up expensive bandwidth. Being able to offer our customers a service which eliminates the problem overnight at a very reasonable cost is good business for all involved.”

Building and deployment of the solutions will be managed by SMX from New Zealand. Last week Ball departed on a two-and-a-half week roadshow, covering Delhi, Pune, Mumbai and Chennai to help kick off activity on the subcontinent.

The deal was brokered through CMCTEC, a partnership between CMC and Massey University’s e-Centre. A memorandum of understanding between CMC and SMX was announced last year.

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