Riverbed confirms purchase of Aptimize

New Web Content Optimisation unit will be formed at Riverbed

Riverbed Technology has acknowledged its acquisition of Aptimize, five days after the Wellington-based web optimisation specialist’s shares were noted in Companies Office records as having been transferred to Riverbed.

In a statement on its website, Riverbed notes: “Riverbed Technology today announced that it has acquired Aptimize Limited, a privately-owned company that is a market leader in web content optimisation.

“The Aptimize organisation will become the new Web Content Optimization product group, led by the former CEO of Aptimize, Ed Robinson.

“Aptimize is a market leader in web content optimisation, an innovative new technology area that allows customers to deliver both internal web applications, like SharePoint, and external web applications, like e-commerce websites, much faster.”

Riverbed CEO Jerry Keneally is quoted in the statement as saying: “Aptimize provides a new type of optimisation that can be applied to all types of web-based content.

“Much like our Steelhead solutions optimise the protocols that web pages move over, Aptimize optimises the actual content of the page for the end-user’s device.”

Ed Robinson is quoted as saying: “Aptimize and Riverbed bring together the two powerful technologies for accelerating applications inside and outside the firewall.

“The coming together of these two companies will create a unique offering in the marketplace.”

Riverbed’s purchase of Aptimize comes at the same time it has announced the buyout of Zeus Technology, a UK company specialising in application performance, for US$110 million. The price paid for Aptimize has not been disclosed.

Zeus makes software-based application delivery controllers.

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