CRE8, listed on the NZX as Plus SMS Holdings, is claiming the first commercial launch of Microsoft Windows Live for mobile phones.
CRE8 announced to the market today that Vivo, the largest mobile service provider in Brazil and South America, has commercially deployed CRE8's technology to deliver Microsoft Windows Live for Motorola mobile phone users.
"After one year of development, intense testing and certification by Microsoft, CRE8's robust and scalable messaging solution delivers a single integrated service to Windows Live Messenger, Live Mail and Live Spaces through our gateway and billing hub and client software," says Christopher Tiensch, CEO of CRE8.
CRE8 developed the software application used by Motorola and enabled the gateway and client service offering of Microsoft Windows Live for mobile for Vivo through its operational platform.
Plus SMS has had a chequered history. In 2006, under different management, it was styled as a text-message marketing company.
It claimed to provide worldwide access to a "range of vanity SMS numbers" to allow corporations to text market to mobile phone users. However, later that year the company went into a serious meltdown and a subsequent review showed that many of the numbers bought were fixed line numbers and unsuitable for the company's business.
Subsequently, Herald financial columnists called the situation "absolutely ridiculous". Technology leader and Xero Live chief executive Rod Drury commented on his blog that he did not understand "why the regulators tolerate this sort of behaviour".
Since that time the new management has focused its activities in South and Central America with several acquisitions there. Plus SMS's share price has climbed from around 70 cents at the end of January to over $1.50 today.
The announcement today says Vivo, Microsoft and CRE8 will share in a monthly subscription.
"These new services provide a rich user experience to bridge communication between PC and mobile," today's statement says.
Vivo's statement says Microsoft, Motorola, and Vivo are offering Brazilian mobile subscribers Windows Live, including Messenger, Hotmail, and Spaces, for unlimited use at a fixed rate.
The application comes installed in the MOTOROKR U9 mobile phone and can be downloaded via the Vivo Downloads platform for other Motorola devices.
Vivo says the application maintains the same interface and navigation logic as its PC version.
"Our objective is to extend the practicality and trustworthiness that the user already has in Microsoft's online tools to other devices, such as the cellular telephone, increasing their options for when and where they choose to be connected and thus, in contact with friends and colleagues," the executive director of Microsoft Brazil's online services group, Osvaldo Barbosa de Oliveira, says.