Borders launches new site

Borders.com replaces Amazon deal

After seven years of outsourcing its website to Amazon.com, brick-and-mortar bookstore Borders has launched its own e-commerce site, Borders.com.

The new site features technology designed to give users a real-world bookstore feel to their online experiences. In addition, the site includes Borders Media, a collection of video programs created by Borders.

"Today is another milestone for our company as we launch Borders.com, a site that is much more than just another place to shop on the web -- it is a source of information and entertainment that brings a real bookstore experience to life online," said Borders Group CEO George Jones in the statement.

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