The New Zealand Lotteries Commission is reassuring retailers after opening a direct online channel to its customers.
Lotteries CEO Todd McLeay says retailers will remain the lynchpin for Lotteries’ sales for many years to come. In addition, Instant Kiwi remains a retail-only product.
McLeay says it is expected 1% of business will be delivered through the new online channel, MyLotto.co.nz, but this will grow over time. Lotteries revenue is around $750 million a year, so that would equate to around $7.5 million.
McLeay also denies the commission has any intention of delivering the MyLotto service through kiosks, which could prove a further threat to retailers.
The commission’s interactive head, Evan Lawrey, says the new site is secure and personalised.
Users must have a New Zealand bank account, must register and can only have one account each.
Online services include Lotto, Strike, Powerball and Keno among others. Accounts will deliver a financial history, allow users to set their own limits and will also limit gambling to $300 a month or $150 in any given week.
The launch of MyLotto comes after a major upgrade of the commission’s gaming system in 2006.
The platform was developed by international gaming system company GTECH with the assistance of local service companies Gen-i and Datacom.