Software Alliance wants seat at Digital table

Software Alliance directly approached the Digital Development Council

The new Software New Zealand Alliance is pushing for its own seat at the Digital Development Council (DDC) table.

An executive committee meeting of the NZ Software Association— the biggest member of the Alliance — which was held earlier this month, decided that it should lobby for a place on the Digital Development Council for the Alliance, to sit alongside such organisations as the NZ Computer Society, Women in Technology, Business NZ and InternetNZ.

DDC consultant Doug Martin suggested the SNZA lobby for this by way of joining the industry association being put together by Microsoft CEO Kevin Ackhurst. However, the committee didn’t think this was a good idea, says NZSA president Wayne Hudson.

“Having looked at the people who made up Kevin Ackhurst’s group, it seemed as though this might be a resurrection of ITANZ [the defunct IT Association of NZ], albeit a much smaller group,” Hudson says. The members of that group appear to be vendors, many of them international companies, he says.

“NZSA and the other members of the Software New Zealand Alliance are more representative of New Zealand business owners.”

The commercial ICT group is dominated by seven large organisations — “powerful ones from a lobbying perspective”, but not completely representative of the industry, says Hudson.

“The Software New Zealand Alliance, on the other hand, currently represents 313 paid-up members and has [the interest of] almost 3,000 people. As such, it would appear to be more representative of the New Zealand ICT sector.

“For these reasons, we made an approach directly to [DDC chair] Fran Wilde, asking for the Alliance to be considered for a seat on the council. We have yet to hear back on this,” Hudson said last week.

“Although I imagine she will be quite busy getting on top of her new job.”

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