Domino’s online sales rocket 85% in UK

Web sales now 20% of chain's sales

Domino's online pizza sales in the UK have rocketed 85%, helping the company to beat rising wheat prices and capitalise on consumers staying at home.

E-commerce sales nearly doubled to £25.3 million (NZ$66 million) in the 26 weeks to 29 June, compared to £13.7 million the year before. Online sales now represent over a fifth of all pizzas delivered by the company.

Domino's web sales system allows customers to buy pizzas, drinks and desserts online, as well as creating their own pizzas by choosing from a range of toppings. Pizzas are delivered from the customer's nearest store.

Chris Moore, chief executive at Domino's UK & Ireland, says web sales had gone from "strength to strength" in the period, growing at their fastest for a full year since 2001. In the last week of June, they represented a quarter of total Domino's pizza sales. Domino's also launched ordering via text message last year.

The ongoing shift in sales to e-commerce had helped an 8% rise in average spend per transaction, Domino's says, alongside gradual menu price rises and some customers ordering less frequently during slow times for the economy.

Total Domino's revenues for the year grew 20% to £66.2 million.

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