Roberts' Telecom appointment 'left field'

Shareholder activist says Roberts will challenge Telecom's core beliefs

Telecom's selection of Saatchi and Saatchi boss Kevin Roberts to replace former Brierley Investments legal counsel Patsy Reddy on its board has been labelled a "left field" choice by investors.

Telecom chairman Wayne Boyd said today Roberts, worldwide head of advertising agency Saatchi and Saatchi which counts Telecom as a client, would add essential marketing, branding and customer satisfaction expertise to the board. His appointment followed an "intensive and rigorous" three month search process.

Roberts will both continue in his Saatchi role and continue splitting his time between New York and New Zealand.

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