Yellow Pages buys over 50s site

Grownups.co.nz targeted by directory giant

Yellow Pages Group has bought a majority stake in grownups.co.nz, a website aimed at people over the age of 50.

Voted the best lifestyle website at the 2008 NetGuide People's Choice Awards, grownups.co.nz gets about 75,000 unique browsers per month.

Yellow Pages' digital marketing director Blair Glubb said there were good benefits to be reaped from combining grownups.co.nz with Yellow Pages given the former's loyal existing browsers and the fact Yellow Pages reached more than a million New Zealanders per month.

Read more on BusinessDay.co.nz

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