Navman Wireless has signed a deal with Telstra in Australia under which its GPS fleet management solution will be available to all Telstra customers on a monthly fee basis.
A small tracking device in the vehicle transmits key data through the Telstra network, showing business owners and fleet managers their vehicles’ location, time spent at a location, speed and idle times. It automates driver time sheets, monitors unauthorised vehicle usage, reports on vehicle maintenance status and more. An optional navigation and messaging device provides easier communication between the office and field staff, improving route planning and reducing fuel costs.
Navman Wireless Asia Pacific vice president Ian Daniel says the partnership with Telstra will enable Navman Wireless to extend its market reach and make its products more easily available to a wider customer base. He says the company’s Australian customer base has doubled year on year since 2007 as businesses use its solutions to boost productivity and reduce operational costs.
“The business benefits have seen tracking expand beyond the traditional transport sector, with the service industry now the fastest growth segment.”
However, exactly quantifying those benefits has been difficult because there is no set benchmark, he says. “There are a lot of very good wins, such as savings of perhaps 10 percent in fuel costs, and overtime rates dropping.”
Navman Wireless is serving a market of “a couple of million” vehicles,” he says.
“There are quite a few players in this sector but no other provider has such a deal as we have in this space.”
Navman Wireless has a longstanding relationship with Telstra, connecting 100 percent of its Australian customers through Telstra’s 3G network.
“We’ve had great success with Navman Wireless’ fleet tracking solution and our partnership with Navman Wireless. This provides our customers with a turnkey vehicle tracking solution inclusive of hardware, software-as-a-service and carriage – with a single monthly payment on their Telstra bill,” said Mike Cihra, director of M2M and partners at Telstra. “Telstra has partnered with Navman Wireless because of the company’s market leadership position and strong dealer channel relationships in Australia.
The company launched a similar product, Locate+, with Telecom in New Zealand in 2005. It has a relationship with Vodafone in the UK but no similar deal. “Telcos have to have an appetite for it,” Daniel says.
Navman Wireless has grown from 95 staff when it was formed after a management buyout a few years ago to more than 300 staff globally. Most of its development work is done in Auckland where there is a team of 60. There is a smaller development unit of 10 staff in Silicon Valley.