Christchurch-based e-commerce search company SLI Systems has added another US client to its list. Nasdaq listed Dover Saddlery has selected SLI's hosted site search product to better handle visitor queries.
Founded in 1975 by two US Olympic equestrian team riders, Dover Saddlery sells riding apparel, tack and horse care supplies through retail stores, a mail-order catalogue and an e-commerce site.
Dover Saddlery’s Anne Coyne says customers search online for very specific items, and SLI’s Learning Search system has enabled the company to provide a better service through higher value keywords and phrases that trigger search results from its thousands of products.
SLI also has offices in London and Silicon Valley. The majority of its customers are US based.