Video-sharing start-up moves to the cloud

eBUS migrating to mixed storage solution, using both existing servers and cloud-based storage

Video-sharing software start-up eBUS is making progress with its foray into the Asian market and, as it grows, is moving to cloud-based storage.

The three-year-old Auckland company, which provides digital management and secure sharing of video content for advertising agencies and television broadcasters, opened its first overseas office, in Singapore, last year, says eBUS chief executive Carmine Masiello.

The company is now about to start a trial with three broadcasters in Thailand, and has also recently closed a deal with an Indian broadcaster. It plans to launch in India this year, he says.

Masiello, who started and ran two post-production companies in Italy before relocating to New Zealand four years ago, saw an opportunity here to create a managed gateway for “tapeless” digital distribution of video content between publishers and networks.

So far, the company has captured more than half of the New Zealand market, he says.

The main benefit of eBUS’ web-based solution is that is achieves very fast delivery times, thanks to its automatic quality control, which eliminates manual checking, as well as its web-based digital library, which offers four different video-formats. The company does not charge for storage, but rather charges a subscription fee if clients want to access the library.

When sending content, only the sender is charged, which matches the cost of couriers but provides a much faster transfer, says Masiello.

eBUS used to keep all content on its own servers, but technology has changed a lot in the last couple of years, he says. The company is now migrating to a mixed storage solution, using both existing servers and cloud-based storage, such as Amazon’s Elastic Compute Cloud (EC2) and Microsoft Online Services.

The biggest challenge Masiello faces now is finding development talent to help meet the demands of the growing company. The company has six staff, of which two are developers. Masiello is looking for a head of development, who would lead the team and take on responsibility for designing the architecture of the next generation of products. However, so far Masiello says he hasn’t found a developer who possesses the necessary creativity and Web 2.0 expertise.

The company is a Microsoft Gold Partner and its technology is 100% .Net, he says.

EBUS won $1.25 million funding from investment company Movac and from Sam Morgan’s investment company, Jasmine, earlier this year.

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