New Zealand-based Datasquirt has announced the conditional sale of its complete business to Californian call centre provider LiveOps, for US$12.5 million ($16.4 million).
Datasquirt’s product Contact, is an enterprise communications system to manage communication with consumers over email, SMS, web chat and social media platforms. It is used by organisations such as Royal Mail Group and Workingham Borough Council in the UK
If the sale is approved by shareholders, Datasquirt directors expect to receive at least $12.8 million ($0.399 per share) as a capital return.
The company says directors and several investors have agreeed to use US$7.5 million of the returns to subscribe to shares in LiveOps.
LiveOps, which is based in Santa Clara, California, provides contact centre software and outsourcing services to over 200 companies, including Salseforce.com and Symantec.
Aaron Ridgway, CEO and founder of Datasquirt, says the two companies share a common vision, and their sale will benefit both of them.
“The integration of Datasquirt’s Contact with the LiveOps platform simplifies the process of adding consumer-desired channels that complement the voice channel. This union is a fantastic opportunity for everyone,” says Ridgeway.
Datasquirt says that all product and services will be maintained, and that the new owners intend to keep technical development based in New Zealand.