IDC analyst quits for new role at Chorus

Rosalie Nelson to head marketing strategy team

Rosalie Nelson has resigned as IDC research director for telecommunications in order to take up a new role within the marketing division of Chorus.

Nelson says the newly created role of manager for market strategy and insight will provide her with the opportunity to “walk the talk” in the New Zealand telecommunications industry.

“When I was making the consideration on what to do next and where to go, I sat back and thought ‘it’s been a great opportunity to analyse but you can only go so far in this role,’” she says.

“There comes a point that, to really take the next step and move from being an analyst to beginning to prescribe solutions, and actually see those through to implementation – that requires an in-house role.”

Nelson, who was recruited by Chorus general manager for sales and marketing Victoria Crone, will head a team of five, including two pricing analysts. She says they will be “looking at issues like competitive intelligence, pricing and working with marketing and sales teams on defining strategy.”

She says Chorus will be an open access provider and is “pioneering this new and quite different model from anywhere in the world. It has a strong incentive to align itself and work closely with the industry in helping to define and then address the opportunities and challenges in fibre adoption.”

Nelson has been an analyst at IDC since 2007, and prior to that held positions in Ovum in Australia and the UK. Her career began in journalism, where she worked as a business journalist for the Evening Post, National Business Review, Radio New Zealand and for Fair Go. Nelson also did a stint as a press secretary for former Minister of Finance Roger Douglas.

Nelson will leave IDC on December 13, and start at Chorus the next day. A replacement for her role at IDC has yet to be announced.

Chorus, along with the ‘new’ Telecom, will list on the NZX tomorrow.

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