What would George say?
There are times in technology media when you stand back and ask yourself – what would George say? Orwell that is, author of 1984. Because big brother is no longer just watching – he’s sitting in judgement.
The recent deal between Spotify (on its way to New Zealand), and Facebook (already here and rilly popular with 2.1 million Kiwis), will bring something new into our lives – ‘frictionless sharing”. This will mean that as you stream music using your Spotify subscription, your Facebook friends will be able to see what you’re listening to.
That means no faking it any longer. No pretending you have the Bieber fever, when really, you’re into death metal.
From frictionless sharing to frictionless payment. Just point the back of your mobile device at an electronic reader and the cost of a trim flat white, one sugar, is automatically deducted from your credit card account. Vodafone and BNZ have launched an in-house trial for devices that have enabled Near Field Communication (NFC).
The day is approaching when your wallet will disappear and every card – whether it’s for a bank account, a gym membership, access to the office – everything is represented virtually on your phone. Maybe.
It’s all about the ecosystem
Vodafone want to create an ecosystem around NFC, so that all the banks and telcos are using the same set of standards, which on the one hand makes it easier to enable the new technology, but on the other takes away the competition. The argument is that New Zealand is a pipsqueak country and we cannot afford multiple eco-systems for stuff like NFC.
But joining banks and telcos together creates a rich and powerful alliance and who’s representing the consumer in all of this? And will they force people to go virtual and give up cash? And is that a bad thing?
Because as you give to them, they will give to you in the form of targeted advertising. They will know so much about everything you do and the service will be promoted at first as an “opt in” – sign up to get great discounts, to make your life easier... and then later it will cost you more NOT to have a virtual wallet. And then they will outlaw cash and you will have no choice at all.
That’s probably what George would say.
What would George be like at a party?
Parody of the "don't bring your mates" advert.
Meanwhile, back in 2011
Fry Up bumped into some random people on stage during the ITEX Computerworld awards the other day. Think they used to edit Computerworld.
From left: Martin Taylor, Paul Brislen, Rob O'Neill, Richard Wood, Anthony Doesburg, Doug Casement, unknown.
Voting is not yet virtual. See ya at the booth tomorrow.