Cyber Monday sales breaks record, surpassing US$1.25 billion

Online sales on biggest cybershopping day are 22 percent up on last year

United States consumers took full advantage of Cyber Monday deals, racking up a record-breaking US$1.25 billion ($1.61 billion) worth of online purchases on the first business day of the week following Thanksgiving.

After a busy Thanksgiving and stellar Black Friday, web watcher comScore predicted that Cyber Monday sales would exceed last year's record. In 2010, Cyber Monday was the biggest online shopping day of the year, with sales just over $1 billion.

The predictions came true. Monday's $1.25 billion tally is 22 percent bigger than last year's Cyber Monday haul. It's the heaviest online spending day in history, and the second day on record to surpass the billion-dollar threshold, comScore says.

There were more people shopping online, and buyers were spending more per person than they did a year ago. Overall, 10 million people bought online on Cyber Monday, up 11 percent from 2010. The average online buyer conducted 1.9 online transactions for a total of nearly $125 in spending (up 9 percent).

While employers may not be happy to hear it, half of the dollars spent online at U.S. Web sites originated from work computers (50.2 percent), up slightly from last year, comScore reports. Buying from home accounted for 43.2 percent of sales, and buying at US web sites from international locations yielded 6.6 percent of sales.

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