Tauranga start-up makes European Top100 list

Pingar to present at MediaTech event

Tauranga-based Pingar, a developer of dynamic search technology, has been invited to give a keynote presentation at the Library House Essential MediaTech 2008, a European event for emerging start-ups.

MediaTech 100, which takes place in London on 11 November, invites the "hottest" 100 private media technology companies in Europe. While Pingar is headquartered in Tauranga, it also has an office in the UK.

The advisory panel selects companies based on factors including growth potential and market impact potential, says Pingar’s managing director Peter Wren-Hilton.

He says the company is delighted to be selected to present at MediaTech100.

Pingar recently appointed Lord Erroll, a UK House of Lords member, as chairman of the company’s UK Advisory Board, and it has also raised a significant amount of seed funding to expand and secure business opportunities, says Wren-Hilton.

Lord Erroll will work closely with Pingar’s UK-based CEO, Tim Burgess, formerly Asia-Pacific CEO of search engine Excite, to forge global business opportunities, he says.

Pingar managed to secure all the funding it needed to expand the business to capitalise on opportunities and deliver growth, despite the current economic pessimism, says Wren-Hilton.

Pingar's SmartAnalytics portal, a part of the Pingar platform, which is embedded into Microsoft Office 2007, has already attracted interest from some major global companies, he adds.

The company has three staff at its Tauranga headquarters, three in the UK and nine in Bangalore, where most of the development takes place, says Wren-Hilton. The company also works closely with the University of Waikato, primarily around developing algorithms for user-profiling and understanding user behaviour, he says.

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