Field Days ticketing moves to cloud

Ticketing system for Mystery Creek Field Days can process 70 people a minute across all entry gates

Moving IT infrastructure to the cloud has opened up global markets for Hamilton-based Stream Event Access Management, the company responsible for the Mystery Creek Field Days ticketing system.

Stream Event Management’s ticketing and access management system was purpose-developed to handle what the company’s business development manager, Sharon Roux, says is the largest single agribusiness event in the Southern Hemisphere. She says the Mystery Creek Field Days attract more than 100,000 visitors and generates an estimated $6 million annually for the Waikato regional economy.

The ticketing and access management software Stream has developed and evolved to handle the Mystery Creek event based on hard experience. In the early days queues stretched for 400 metres at each gate, with delays of an hour to gain entry to the event.

Today, the system can process 70 people a minute across all entry gates, delivering fast, secure access while maintaining customer satisfaction, and security.

Early in 2001, the Field Days were using hardware at the gates developed for the Sydney Olympics, along with some basic software. Stream Event Management was set up around five years ago by the National Field Days Society, and began developing much more sophisticated software with links to the original software, which focuses just on gate entry.

Barry Quayle, a director of Stream, says the new software provides services that, for example, allow exhibitors to track customers within a site. “It’s dynamic,” he says.

But until now, the system has been restricted by its IT infrastructure to handling local events in the Waikato.

CodeBlue Hamilton manager, Jason Trower, says that moving to the cloud with CodeBlue has opened up new “go to market” models for Stream.

“Stream can now offer a proven, high volume event ticketing and invoicing system to any event anywhere in the world with access to an internet connection,” Trower says.

Roux says the new cloud service is aimed at medium to large events for between 1000-130,000 people. The first national customer in New Zealand has been the Equidays event. There has also been interest from Australia-based Field Days organisers.

“We really do have a proven and highly competitive event solution here. Stream integrates all aspects of the ‘event experience’ from online pre-event ticket sales, multiple ticket class distribution, easy and fast access at the gate, through to the provision of ticket sales reports and live gate management reports. Stream components can be utilised separately or together, as required.

“What we’ve seen as being a regional event management business now has real potential as national and international business.”

Quayle says Stream is also in discussions with potential partners in the US.

“We’ve got a licensing agreement with the company that owns the hardware – Kaba – and we’re in discussion with them to work in a joint venture way.”

Moving to the cloud was achieved in just three weeks, Roux says. As well as enabling a whole new way of doing business, moving from a single in-house server to a high availability cloud platform has delivered a number of practical benefits.

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