Customer relationship management software vendor StayinFront will develop a new CRM solution for the New Zealand Rugby Union (NZRU). The deal follows an earlier win at the National Rugby League, the Australian based league in which the Vodafone Warriors compete. The NZRU is the national body for New Zealand’s most popular sport representing more than 150,000 players, coaches, referees and administrators. NZRU IT manager Chris Hope says the decision was influenced by StayinFront’s strong sporting pedigree, with existing clients like the Australian Rugby Union and National Rugby League, and the fact that StayinFront has a large development team and support in New Zealand. “We will replace existing data silos at the NZRU with an integrated StayinFront CRM solution and roll out the technology to our 26 Provincial Rugby Unions, allowing us for the first time to obtain a 360 degree view of our participants, who range from schoolboys playing inter-school or club competitions right through to the high performance teams,” Hope says. “Not only will this allow us to better understand and support the rugby community, but the NZRU and Provincial Rugby Unions will be able to improve services to nearly 600 rugby clubs, 400 secondary schools and 500 primary schools involved with rugby in New Zealand,” he says. The NZRU has purchased StayinFront CRM, StayinFront Analytics and StayinFront Marketing Center. Phase One of the implementation, to be completed before the 2009 rugby season kicks off in February, will enable the NZRU and Provincial Rugby Unions to register all New Zealand rugby players, coaches, referees, volunteers and other stakeholders and also manage club and school rugby competitions and results via the NZRU web portal.