Orcon's Genius going 'gangbusters', extending services

Company taken aback by its success, and expanding to new regions

Orcon's Genius has given the company "gangbuster" returns since its introduction to New Zealand in July, according to a source close to the matter.

Genius is a voice over internet protocol (VOIP) and broadband package available in certain parts of New Zealand, which lets customers make calls over the internet without paying for line rental charges.

Orcon announced this week Genius would be extended to customers in New Plymouth and Wanganui.

Taryn Hamilton, GM of retail at Orcon, would not discuss specific numbers, but says the company was pleasantly surprised by the number of subscribers for the product.

"We've been taken aback by the success of Genius, we're now into the tens of thousands of subscribers for it," says Hamilton.

He says Genius subscribers are mostly new, with many coming from competing services because of the cheaper pricing, and bundled broadband and modem.

This seems to be supported by a report released by the Commerce Commission yesterday, which predicts more consumers will move away from fixed-line voice services to cheaper VOIP solutions.

Hamilton says cheaper telecommunications prices will increase innovation in New Zealand industries.

"We want to bring what's great about the internet to the New Zealand market, we think our competitors have stifled that development," says Hamilton.

It has not been all smooth sailing for Genius, with several customers complaining about delays in being set up earlier this year, forcing Orcon to halt advertisement of the product for some time.

Hamilton says Orcon has placed a priority on automating the fulfillment process to address delays, and is training more staff to deal with customer requests.

See the PC World review of Genius here.

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