How much is spam costing your company? To answer that question, Google has unveiled a nifty little calculator to help add it up.
It’s all part of a marketing campaign for Google Message Security, the online spam-filtering service based on the Postini technology Google acquired last year.
“We know in these tougher economic times that companies are trying to figure out how they can save,” says Adam Dawes, a Google product manager.
To figure out the cost of spam, you enter things like the number of workers at your company, how much you pay them and how much spam they have to deal with, and presto: Google figures out how many days (and dollars) in lost productivity this represents. Of course it also tells you how long it would take for Google’s service to pay for itself at your shop. For companies doing their spam-fighting in-house, there’s also a “Total Cost of Ownership” calculator to show how inexpensive Google thinks its service really is.
Last year, Nucleus Research reported that spam costs US companies US$712 (NZ$1,313) per employee each year. A US$31,000-per-year employee spending 16 seconds each on 21 spam messages per day would cost about this much, according to Google’s calculator. That adds up to about US$70 billion per year in lost productivity, Nucleus said.
While Google may be helping people figure out how much spam costs, the company could do a thing or two to lower spam itself, said Richard Cox, chief information officer with the Spamhaus antispam group.
He would like to see Google do more to block spammers from using Gmail and to start including the IP addresses of Gmail senders in its message headers.