Telecom appoints Vodafone man to lead marketing

Craig Herbison takes top marketing role in Telecom retail

Telecom’s retail business has a new marketing head, Craig Herbison, who was formerly Vodafone’s regional GM of brand and communications covering Australia and New Zealand.

Herbison's previous roles include GM brand and communications for Vodafone New Zealand, based in Auckland, as well as executive director of STW Group in Sydney. Herbison was raised and educated in New Zealand.

He has also held senior roles at communications company WPP London and creative agency TBWA/GGT, also in London, working for telecommunications clients.

“As Telecom continues its transformation, Craig’s expertise in brand management and marketing communications will be invaluable,” Retail CEO Alan Gourdie says.

Herbison joins Telecom at the start of April.

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