Turning points don't come very often. But iPad 3, still unannounced and as-yet-unglimpsed and un-picked-up-in-a-beerhouse, is going to be one for sure and the iOSsphere is getting ready for it.
This week, the monumental iPad 3, lawsuits in translation, dismissing calls for an Apple boycott, and why iPad 3 will have a high-def display.
You read it here second.
"[T]here has long been no doubt in the minds of any tech-enthusiasts or even casual observers that the iPad was indeed the primary passion of Jobs ... therefore the upcoming launch of the third-generation model could not be more significant." ~ Kay Coleman, NewsSizzle.com, demonstrating the freeform "If A, then D" logic of the iOSsphere
iPad 3 will be "turning point in history of Apple" not to mention the world
The Most Embarrassing Surfeit of Apple Superlatives Award this week goes to Kay Coleman, contributing writer at a website called News Sizzle ("What's Hot").
The surfeit begins with the headline: "iPad 3 Release Date Press Event to Signal Turning Point in History of Apple."
And it continues with the opening sentence: "As if the upcoming press event likely to signal the announcement of the iPad 3 release date will not be monumental enough in its own right, the fact that Tim Cook will be taking the stage for the first time since the tragic passing of Steve Jobs will undoubtedly make it a truly pivotal point in the history of Apple."
Perhaps she's hoping to find a slot on the iPad ad copywriting team: "iPad 3. Magical. Monumental." Or perhaps she's channeling Shakespeare. [See "If William Shakespeare wrote an Apple rumor blog"] If only she was writing for The Onion, which in 2009 definitively covered the introduction of Apple's latest must-have gadget, the MacBook Wheel.
But in case you missed the point about iPad 3 being monumental in its own right, Coleman continues, with only a semblance of logic: "there has long been no doubt in the minds of any tech-enthusiasts or even casual observers that the iPad was indeed the primary passion of Jobs, even above and beyond the iPhone, therefore the upcoming launch of the third-generation model could not be more significant."
The motto of the iOSsphere is: I have no doubt, therefore it exists.
"As of now, the iPad 2 is still by far the most revered and popular tablet PC the market has ever seen, with Apple as a whole being the only true dominating presence in the field as a whole." The use of "revered" strikes just the right tone when talking about Anything Apple. "The vision of Jobs was a world where tablet PCs would eventually replace laptops and desktops, which seemed entirely implausible at the time though seems to be gathering momentum as a true possibility with each passing day."
For some of us, with each passing hour, so wondrous is it to live in the looming presence of the third-generation monumentality of the iPad 3.
And what can we expect? Coleman is a bit vague on this, but we can be sure it will be an historic, pivotal turning point that could not be more significant. "All in all, a thinner, lighter, more powerful and endlessly more functional device is expected, though exactly how such upgrades will manifest remains privileged information we will only be privy to when Tim Cook is good and ready to share."
Given Moore's Law and All That, we usually expect thinner, lighter, more powerful devices as time goes by, so that doesn't seem like much of a monumental turning point that's gathering momentum with every passing day. But an "endlessly more functional device" is something only Apple could give us. If that Tim Cook guy wasn't such a tease.
iPad 3 sparks lawsuit against blogger by Apple supplier
A Taiwanese blog, Apple.pro, is being sued by a parts supplier to Apple, for having published in 2011 images of "purported" internal iPad 3 components, specifically the dock connector and ribbon cable.
At least, that's what is claimed by Shaun Campbell, at Tapscape, a "Technorati Top 100 Gaming Blog ... a trusted source for up-to-date iPhone and iPad news."
His brief post on this shocking development, "Supplier Sues Over Leaked iPad 3 Component Images," doesn't go into much detail but, in keeping with Internet courtesies, he links to the original Apple.pro blog post.
Alas, the post is in Chinese. But with the help of Google Translate we learn from Apple.pro's Anthony that:
"Many friends will be surprised
On how big such a long time I did not write the article
If you have an impression on the recall last year I broke off this 'iPad3 parts reported exposure ??!!!'
Did not think that a certain company broke the news report was the first person
But of course we all know the Internet for so long that we just broke the news quoted"
We're not 100% certain, but Anthony's legal defense seems to be "I didn't write anything really, I just repeated what somebody else on the Internet had posted."
The apparent threat of legal action clearly has had a chilling effect. "I do not want to detail more about the process," Anthony writes, according to Google Translate. "Free fruit company's day to send someone to see what I did not write the article (the Commissioner that the work really easy)."
"Fruit company" is clearly a reference to Apple, but for the rest, we'll just have to take Campbell's word for it.
The lawsuit can only mean one thing, as Lory, posting at PadGadget, astutely recognizes. "Apparently, the supplier who made the leaked part was none too happy and is suing the website. Why would someone be so upset about it unless the images were real?"
Exactly. Instead of being upset, they should be happy. "The iPad maker should be happy that the world is so interested in what is to come. It is free advertisement and feeds the hype." The Bloggers Code: free advertising and feeding the hype.
Don't worry: a boycott of iPad 3 is unlikely
A "number of media" have called for a boycott of Apple products because the Chinese companies where they're built treat their workers harshly, writes Douglas McIntyre, at 24/7 Wall Street.
"While a boycott may be put into place, it will not change the demand for Apple's products one bit," McIntyre reassures his readers. "They are too popular and U.S. consumers do not care much about working conditions as far away as China."
It would probably be more accurate to say that the Red Chinese government does not care much about working conditions inside the Great Wall.
One of the boycott boosters, linked to by McIntyre, is The Daily Beast's Dan Lyons, who posted a column Jan. 23 ripping Apple's "deal with the devil" -- its cozy relationship with the "fascists" in Beijing.
"Would we accept the idea of a plant where people are packed into barracks and can be roused in the middle of the night, given a biscuit, and sent to work for 12 hours?" Lyons asks, rhetorically. "Where workers have no right to complain? We would not accept this in the United States because, quite simply, it's barbaric. ... But we go along with it happening in China, and have turned a blind eye to it, because we want our gadgets and we don't want to pay fair prices for them."
Lyons, by his own admission, draws much of his post from the material of anti-capitalist monologist Mike Daisey, creator of, among other one-man shows, "The Agony and the Ecstasy of Steve Jobs," a critique of globalization.
As a Forbes story noted last November, "It's safe to say that Mike Daisey has gotten over his enthrallment with Apple. 'Do you think Apple doesn't know that there are 13-year-olds making their products?' he asks."
Lyons can't quite make up his mind about who's to blame: Apple, other electronics companies, the ChiCom regime, but finally he settles on the obvious. "Ultimately the blame lies not with Apple and other electronics companies -- but with us, the consumers. And ultimately we are the ones who must demand change."
Presumably, he means demanding change from Apple because demanding change from the People's Republic of China isn't good for one's health, as the Uighur people of western China learned as recently as 2009.
iPad 3 will have a high-def display because Acer just announced one
While logic boards are an essential part of the Mac architecture, they're not required in the iOSsphere.
Thus, at ITProPortal.com, Desire Athow found a tidbit on a German website, about Acer unveiling a new tablet, the Iconia A700, with a high resolution screen. In his own post, he made the connection that the unenlightened would have missed:
"The Acer Iconia A700 is the first tablet on the market to come with a full HD display, a 10.1-inch IPS model with a 1920x1200 pixel resolution, which may well mean that the Apple iPad 3 will indeed have a retina display in order to catch up with the A700."
Because that's what Apple does: It catches up to competitors. It's an ironclad logic: If Company X introduces the first table with a feature better than what's on iPad 2, then it "may well mean" that iPad 3 will have it in order to catch up.
Rollup noted earlier this month that another rumor insists the iPad 3 will have a 2048 x 1536 resolution. But that would yield a pixels-per-inch of 263, or quite a bit less than what Apple currently labels as its Retina Display, which for the iPhone 4S is 326 PPI (960 x 640 pixels).
John Cox covers wireless networking and mobile computing for Network World. Twitter: http://twitter.com/johnwcoxnww Email: firstname.lastname@example.org Blog RSS feed: http://www.networkworld.com/community/blog/2989/feed
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