Greentree avoids downturn with 13 new users

Greentree software has an annual growth of 20-25%, but the company also supports end-of-lifecycle product

Financial and business management software developer Greentree has not seen the impact of the economic crisis just yet. Instead, the company has had two successful months, signing up 13 new customers across 12 different industries, says chief executive Peter Dickinson.

The new customers are in the petrol, mining, rural, industry manufacturing, transport, software and health industries, to name a few, he says.

One of the new clients is Eastern Tree Services in Australia, a specialist in managing vegetation around power lines. Founded in 1981 in Victoria, the company today operates across Queensland, Victoria and Tasmania and has over 400 staff.

“Eastern Tree Services chose Greentree because it was a flexible, cost-effective ERP solution,” says Paul Tymensen, CFO of Eastern Tree Services.

Another reason for going with Greentree was the local support provided by Star Business Solutions, says Tymensen.

Greentree has a revenue of $10 million, “in broad terms”, says Dickinson. While the Greentree software has an annual growth of 20-25%, the company is also supporting the end-of-lifecycle product CBA, which was the company’s original financial solution. Greentree is still looking after around 700 CBA customers, he says.

Seventy percent of the revenue comes from Australia, and now the company is looking to establish itself in the US and UK, he says. It has reached its first target of around 50 customers in each market, he says.

Greentree has 30 developers on staff, of which 10 are in Australia. The company acquired a Melbourne software company last year, Star Accounting Solutions, which built products around the Greentree software, he says.

For the past two years, the company has also focused on delivering additional software to clients, such as HR management software and approval and alerts management.

The company has recently introduced a mobile component to its software, with a formal launch for the mobility suite planned for later this year, says Dickinson. The company has been developing the technology for the past two years, in collaboration with Motorola, and with the help of a grant from the Foundation for Research, Science and Technology.

The suite, designed for Windows Mobile devices only, is different in that it brings the same technology running on the server to the mobile device, he says. Effectively, users will have the same application functionality on their mobile devices as on their desktops, he says.

The applications provide capabilities such as warehouse inventory management, service and sales management, he says.

Auckland-based Pacific Hygiene, a provider of health and hygiene products, is Greentree’s first beta site for the mobility suite.

“The team has been very responsive and supportive of our specific needs,” says Gavin Kennedy, operations manager of Pacific Hygiene. “The mobile layer will help us improve data access and visibility and enhance productivity.”

Greentree is built on the Jade platform.

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