Percentage growth in the local PC market plunged to its lowest level for nine consecutive quarters in the period ending December 2008. Growth declined 7% against the previous quarter, having fallen sharply throughout the year. Quarter on quarter growth declined throughout 2008, from about 13% to minus 7%.
Although the overall PC market grew by 11.5% for the year, market conditions were challenging because of economic uncertainty and increasing hardware prices, says IDC in its PC Market Summary for the fourth quarter of 2008. The market also failed to meet expectations because of “very slow” consumer desktop shipments, lengthening refresh cycles and the impact of the depreciated New Zealand dollar, says IDC.
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