Sam Irvine, who has been acting general manager of Freeview since Steve Browning left last month, has been appointed the new general manager of Freeview.
Irvine had been marketing manager for the digital TV platform since December, 2006.
"He has been an important part of Freeview’s successful development and his skills in the position made him the ideal candidate to take on the role of general ,anager,” says chairman Rick Friesen.
“The entire Freeview board expressed complete confidence in Sam and are convinced the organisation will continue its strong growth under his leadership."
Freeview offers both terrestrial high definition and satellite free-to-air platforms for radio and television. It says 14% of New Zealand homes now receiving a service.