What was meant to be a friendly skating competition in Auckland turned into allegations of assault, and a marketing headache for fledgling telco Skinny Mobile.
Video footage of a child being clothes-lined off his skateboard by an adult at the event has made the rounds on Twitter, and is on the front page of the The New Zealand Herald website.
The 'Skinny & Serenity National Grom Skate Comp' took place yesterday at Victoria Park, in Auckland.
Skinny, as one of the 'sponsors' for this event, is taking a lot of flak for its involvement in the debacle, which also saw children being handed spray cans to tag the names of sponsors on the council-built skate park.
For its part, Skinny is saying on Twitter that it did not fund the event, but donated mobile phones for a trash-for-cash collection scheme. It says it was not aware of the organiser's intent to hand out spray cans to the children, and says the organisers used its logos without permission.
@manucaddie We were not a sponsor, we donated toward prizes to help support young skaters, but he used logos etc without permission.
— Skinny (@SkinnyMobile) March 25, 2012
Yes @kerrypayne I'm shocked by this footage. Skateparks need to be a safe place for kids to play, or even compete, but not be pushed around.
— Len Brown (@mayorlenbrown) March 25, 2012