launches mobile-tagging

Weird images on real estate billboards take customers to online information

Online Real Estate company has launched QR Codes, codes that automatically connect potential customers with virtual property tours and other information online.

QR Codes, a two-dimensional bar code originally created by Japanese automotive components manufacturer Denso-Wave in 1994, are odd looking pictures appearing on real estate billboards nationwide.

Standing for quick response, the QR Codes at connect people to information online at the click of a button, in this instance the camera on their mobile phone, says managing director Chris Bates.

A customer can walk past a house or read a brochure and snap a picture of the QR code to get transported to a website with a virtual tour, Bates says. Taking a photo of a QR Code prompts reader software to scan the image and then launches the phone’s browser directly to a programmed URL.

Demonstration video by

Bates says most new 3G phones sold in New Zealand in the past year come with a QR Code reader or can download one from the internet to decipher the codes.

Ultimately every property will have a code and they will appear in all the traditional Real Estate marketing materials, including print advertising, window cards and flyers, he says.

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