2 Degrees to launch Wednesday, 5 August

Coy mobile challenger sets a date, Vodafone hits back with cheap plan

2 Degrees, for so long so coy about the detail of its offerings and its launch date, has finally broken cover, announcing it will go live for customers next Wednesday.

A media preview will kick off the launch, on Tuesday, with newly appointed CEO Eric Hertz unveiling 2 Degrees' full range of services, prices and handsets, at the new flagship Dick Smith store on Queen Street, a note received today says.

Thousands of people have registered for a free SIM card with $5 credit to try out the new network, the company says.

Vodafone immediately followed the 2 Degrees announcement with one of its own, offering what it descirbes as "New Zealand’s cheapest on account mobile-only plan".

The Vodafone Easy plans cost from $18.95 a month and includes 80 minutes of talk time (20 minutes to any national number fixed or mobile, 60 minutes of nights and weekends) plus 40 TXTs and 10 PXTs to any NZ mobile.

Vodafone chief marketing officer Mark Rushworth says Vodafone has already moved 14,000 customers to the Easy 20 plan.

“We identified a number of customers on our older plans who were buying more TXTs and call time than they were using. By putting them on the Easy plan these customers are saving money without seeing any reduction in service."

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