Computerworld busts web traffic record

Series of scoops drives record online readership

July was a bumper month for Computerworld, with web traffic crashing through previous records and Nielsen data confirming once again that computerworld.co.nz is in the top three websites in terms of reader demographics.

Computerworld recorded its highest ever domestic unique browser numbers. Not only did that figure rise above 30,000 in the month for the first time, it smashed through to reach nearly 35,000.

The result continues a steady upward trend in online readership.

Web traffic was driven by a series of news scoops, starting with a tale of smart phones and naked women, Magic goes out of Vodafone's Google phone, which kicked the month off strongly. Other high rating scoops included Major changes at 2 Degrees — CEO Reynolds departs, NBR to lock down 20% of content, Engineers hit streets over Chorus subcontracts, Auckland's worst kept secret - it's Thales, and App Store reality check long overdue, say NZ developers, all reported ahead of other media.

More good news arrived when Nielsen released its Online High Income analysis for June. Computerworld was one of only three publications to record more than half of its readers as having more than $100,000 in income.

Nearly fifty-one percent of Computerworld readers fall into that high-income bracket, the magazine only trailing its stablemates Reseller News and CIO.

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