Gen-i realises business benefits of cloud

Increases sales, saves money

Telecom business unit Gen-i is encouraging other companies to go down the hosted customer relationship management (CRM) path to boost staff productivity and save costs.

At the recent Cloud Computing Summit in Auckland, Gen-i sales operations and strategy manager Brent Eddy said the company is using cloud computing to help its 400 sales staff achieve targets.

He says it has developed powerful hosted applications to improve sales performance, and plans to develop further aspects of CRM in the cloud in future.

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