The head of Telecom’s sub brand Skinny has “left to pursue other opportunities”, just six months after it was launched.
Telecom has today released a statement announcing that Skinny CEO Paul O’Shannessey is no longer with the company. Skinny will continue to operate as a separate brand, and the role will be filled, says Telecom.
Telecom retail CEO Alan Gourdie praised O’Shannessey’s work in the short time he has been with the company. “Paul has been instrumental is the successful entry of Skinny into the youth market and establishing a strong brand.”
Gourdie won’t release customer numbers but he says Skinny has become the most-liked Facebook site amongst all New Zealand telcos with 85,000 fans.
Skinny is pitched at prepaid customers between 15-25 years old. Since launching in January, it has weathered a number of controversies, including sponsoring a skateboard competition in which an assault took place.
In addition, its practice of SIM-locking outraged 2degrees, which complained to the Telecommunications Commissioner, alleging anti-competitive behaviours. The Commissioner came down on the side of Skinny.