Microsoft Dynamics wins at Sealord, Easy

Microsoft announces first NZ user of Dynamics AX ERP 2012 product

Microsoft has clocked up the first New Zealand user of its Dynamics AX ERP 2012 product.

Retailer and consumer-credit company Easy Group has adopted the Microsoft solution after an extensive competitive request-for-proposal exercise.

AX 2012, by changing the programming model for closer integration with .NET, is claimed to offer significant performance improvements over the previous (2009) version.

Easy Group CEO Laurence Pope says deployment of Dynamics AX 2012, will play a vital role in ensuring the company achieves its aggressive plans for growth.

“This new system will have advanced automation features that are being developed specifically for our business model, enabling our mobile team to be connected to our systems while they’re on the road,” he says.

“In addition, Microsoft Dynamics AX 2012 will significantly reduce the overheads associated with each sale,” through increased automation and less potential for human error,” Pope says.

Microsoft has also recorded a major sale of the Dynamics CRM (customer relationship management) solution, to international seafood company Sealord. This was likewise chosen against stiff competition.

Sealord information systems manager Neville Richardson says the company chose Microsoft Dynamics CRM over competing products on the market because of its ability to integrate into Sealord’s existing enterprise software environment, easier end-user adoption and Microsoft’s competitive pricing.

“We’ve been able to leverage Microsoft’s products, along with the vendor’s experience, to develop our ideal solution to meet our needs in a very short timeframe,” he says “Not only will the software be ready six weeks after project initiation; our people will be able to drive it correctly from day one.”

Neville says the company plans to take advantage of Windows 8 and introduce new tablets to its sales force.

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