Trade Me to acquire BookIt

Fairfax's Travelbug gains deeper selection of accommodation, broader range of products

Trade Me has reached conditional agreement to acquire the business of Dunedin-based online tourism software provider BookIt.

BookIt has been providing booking tools and payment processing services for a network of more than 40 reselling websites and 1700 tourism suppliers for the last five years, a statement from Trade Me says.

"We’ve been looking for a strategic partner for some time who shared our vision in the online booking space. Trade Me was the perfect fit and feedback from our clients has been positive," says BookIt co-founder Ian Taylor.

Taylor says the sale would bring a level of online expertise and resource to allow BookIt to realise its full potential.

BookIt has three staff who will continue as Trade Me employees.

Trade Me’s head of travel, Alex Fala, says the deal will be good for existing customers of Trade Me and BookIt.

“Users of Travelbug and our reseller network will be able to choose from a deeper selection of accommodation and a broader range of products, including activities like skiing and sightseeing tours. Suppliers to BookIt and Trade Me will benefit from a larger audience.”

Trade Me launched Travelbug to offer accommodation booking services in September 2007.

— Computerworld NZ is owned by Fairfax Media, which also owns Trade Me

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