New Zealanders are already placing orders for Apple's new iPad.
The much-anticipated device was launched by Apple chief executive Steve Jobs in San Francisco yesterday to a mixed response worldwide.
The device will have a starting price of NZ$705 for the 16GB model.
The device is set for worldwide release in March, but it is unclear when it will arrive in New Zealand. Apple said pricing for New Zealand would be announced when the device was released here.
Stephen Wright, of New Zealand Apple retailer Magnum Mac, said dozens of people had already booked an iPad.
Christchurch software company Carnival Labs has developed 60 applications for the iPhone and iTouch, including software for Taco Bell and HBO, since last year, and confirmed it would work on iPad apps.
Its lead software engineer, Cody Bunea, said the device would be popular even though it was not groundbreaking.
"I believe it will do well because it's Apple and it's got that really nice sleek look, but I was a little underwhelmed after following all the hype leading up to it," he said.
"I just feel it's a big iPod touch. It doesn't add too much more other than screen size and a nice resolution."
Bunea said the device could fill a market gap between a laptop and a smart-phone.
"Some things will just make total sense. With a lot of apps on the iPhone, the screen is just too small," he said.