Apple has reportedly rejected an iPhone application that promises to minimise your exposure to mobile phone radiation. Israeli company Tawkon invested a year and a half developing the application it hoped to sell on the iTunes App Store for between US$5-$10. On Friday, The Washington Post quoted Tawkon co-founder Gil Friedlander after TechCrunch first reported the story: "Our message is moderate, we don't claim to try to stop users from using their phones. We just say to do so responsibly." In rejecting the application, Friedlander was told by Apple the information about radiation levels provided by the application may be confusing for users despite an excellent interface. "They are very clear about the fact that they make content decisions about what they want to post or not." The Washington Post reports an Apple spokesman declined to comment about the issue. According to the company, Tawkon's RRI patent pending technology alerts the user when radiation levels cross a predefined threshold and provides simple, non-intrusive suggestions to reduce exposure to radiation. The application leverages various smart-phones capabilities including the built-in Bluetooth, motion and proximity sensors, GPS and compass to determine the results. The technology collects and analyses your phone's dynamic SAR (Specific Absorption Rate) levels, network coverage, location, environmental conditions and phone usage at any given moment to help determine those results.