BurgerFuel taps into Gen-i fibre

When the idea for an international Radio BurgerFuel station was first floated two years ago, the technology wasn't available to make it a reality

Fast food company BurgerFuel has tapped into Gen-i’s broadband and fibre network service to provide an audio experience in its stores.

Radio BurgerFuel adds an energetic atmosphere that supports the brand, says IT manager Sean Munden.

“In order to provide a high-quality, consistent radio stream we wanted a high-speed, robust and secure technology platform that could support our business goals and scalability needs as a global brand in New Zealand and overseas,” he says.

“The network needed enough power to stream music content over the internet to our stores across New Zealand and, eventually, to our stores as far away as the Middle East.”

Radio BurgerFuel will be expanded eventually to stores in Australia, Dubai, Saudi Arabia, Iraq and upcoming territories in Qatar and Egypt.

Gen-i is providing a secure managed fibre service at BurgerFuel’s head office in Grey Lynn, Auckland, where live radio content is pushed out of a purpose-built studio. All stores were upgraded with large data broadband connections and internet radio devices to allow for stereo broadcasting on site.

“When the idea of Radio BurgerFuel was first developed a few years ago, the technology wasn’t available to make it a reality,” Munden says. “Gen-i’s fibre and security service has opened up new opportunities.”

Gen-I also provides BurgerFuel with mobile, voice, data and procurement services.

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