Social networking monitor

Software guages emplyee use of sites

At the recent Demo conference in Silicon Valley, a company called Teneros demonstrated a new software-as-a-service product called Social Sentry that automates the process of examining employee activity on social networking sites.

The point isn't necessarily to see how much time employees are spending on Facebook and Twitter at work. Rather, the software monitors all public social networking activity in case employees reveal confidential information or make statements that could be damaging to the company's brand.

For example, Social Sentry helps notify businesses when employees publicly discuss events that are supposed to be private, such as impending mergers.

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Tags technologyTenerossocial sentry

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