Phitek Systems has been selected as the sole supplier of active noise-cancelling headphones for the entire Thai Airways fleet. Phitek’s headphones utilise the company's Active Noise Rejection (ANR) technology, which eliminates 95 per cent of all disturbing and ambient background noise experienced on flights. In a media release by Phitek announcing the win, Songsak Namwong, Director of Thai’s Product Development Department, says after a global tender and several reviews, THAI’s selection of Phitek’s headphones was made because of quality, style and comfort, but most importantly, because of leading technology. “Thai wants the best in-flight entertainment experience for our first and business class passengers. When it comes to sound and audio, Phitek has the best-in-class and most superior active noise-cancelling technology. We are thrilled to be partnering with Phitek and to have this technology on-board our fleet,” Namwong says. Roy Moody, General Manager of Phitek System’s Connectivity & Enhancement Business Unit, says Phitek is delighted to have been selected. On Thai’s newest jetliners, every premium Royal First Class, and Royal Silk Class (Business Class), seat, will soon be equipped with the state-of-the-art interactive Audio-Visual-On-Demand entertainment system and ANR headphones. will Many of the airline's existing jetliners will be retro-fitted. Phitek’s world-leading ANR technology works by measuring the actual noise within the ear canal and subsequently calculating an “anti-noise” response, which is then sent to the headphone speaker. The noise and anti-noise signals combine to produce near silence. Phitek’s patented active noise cancellation technology, in both headphone and connector formats, is also used by leading airlines, including Singapore Airlines, Emirates and Air New Zealand.