Yahoo in content boost

Accociated content bought

Yahoo has agreed to buy Associated Content, an internet company that commissions and publishes articles and other content from its network of 380,000 freelance contributors and that generates revenue from online advertising.

The acquisition, expected to close in this year's third quarter, is intended to improve Yahoo's ability to generate original content that drives traffic to its websites and search engines and leads to online ad revenue growth.

Yahoo didn't disclose financial terms of the deal.

Yahoo rival AOL has been beefing up its ability to create original content, which is key to the strategy its CEO, Tim Armstrong, has put in place to increase revenue.

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