2degrees notches up 75,000 number porters

New Zealanders under-utilising porting capability, COO says

The number of 2degrees customers who have brought their existing mobile number with them when joining New Zealand’s newest mobile network has now reached 75,000, the company announced yesterday.

In a statement announcing the milestone, 2degrees chief operating officer Bill McCabe says: “New Zealand has one of the fastest, most efficient porting systems in the world, but this is only now starting to be understood by customers. Since our launch last year there is now a real choice for customers who are searching to get the best deal from mobile providers.”

The statement continues: "The number porting figures, managed by the Telecommunications Carriers Forum (TCF), have shown a significant and steady increase since August 2009 and of the 122,325 total ports for the year ending May 2010 around 61 percent of those ports were people bringing their mobile number to 2degrees. Of these, around 80 percent were people moving to 2degrees from the Vodafone network.

"Prior to 2degrees launch, number porting figures in New Zealand would typically fluctuate between 3-5,000 ports a month.

“There was a significant peak in ports in September last year following our launch with 17,313 mobile ports, and the numbers have stayed consistently high since then. Last month alone there were 10,116 ports with over 50 percent of those ports people bringing their number to 2degrees,” he says.

The statement continues: "With the increase in people porting their number from one mobile network to another 2degrees maintains that it makes the practice of ‘on-network’ only pricing offers increasingly untenable for other mobile providers.

“We’ve avoided this issue by delivering our customers great any-network prices so they can call their friends and family no matter what network they are on,” McCabe says.

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